Misfits Gaming Group, a global esports and entertainment company, announced today the organization will be part of TMRW Sports’ investor group and an esports partner. Misfits joins business titans in technology, sports, media, and finance, along with an influential roster of icons across sports and entertainment, in TMRW Sports’ initial investment group.
TMRW Sports is focused on building progressive approaches to sports, media, and entertainment. The institutional investment was co-led by Connect Ventures and 25madison Ventures. The investment group’s sports experience includes multiple team ownership in every major league and ranges across F1, NFL, NBA, Premier League, MLB, NHL, MLS, tennis, esports, surfing, and golf with a combined social reach of nearly 500 million followers across Twitter and Instagram. The announcement was made by Mike McCarley, founder and CEO, TMRW Sports (pronounced “tomorrow sports”), who unveiled the formation of the company with co-founders Tiger Woods and Rory McIlroy and early investor Dick Ebersol in August.
“Misfits is excited to partner with TMRW Sports, a company whose goals seamlessly align with what we are building,” said Ben Spoont, co-founder and CEO of Misfits Gaming Group. “TMRW Sports is a new and hyper-engaging format that presents a unique ability to connect with a wide range of different audiences. We look forward to working together to help create new and exciting content that has a lasting impact.”
“We are happy to welcome Misfits Gaming, one of the leading esports and gaming organizations in the world, as an impactful investor in TMRW Sports,” said TMRW Sports VP of Corporate Development Joey Brander. “We look forward to working with them as we seek to bring technology and sport together to create compelling content and engage a new generation of connected fans.”
In addition to Woods’ and McIlroy’s combined 789 weeks at World No. 1, 104 PGA TOUR wins, and 19 Major Championships, TMRW Sports’ investor group’s athletes and entertainers combines to add 113 Formula 1 wins, 40 Emmy Awards, 32 NBA All-Star Games, 16 NFL Pro Bowls, 26 Grand Slam singles titles, 21 Olympic medals, 8 MVP titles across four sports, 10 Grammy Awards, 8 NBA Championships, 7 F1 World Championships, 5 UEFA Champions League titles, 3 Stanley Cups, 3 MLB All-Star Games, 3 WNBA Championships, 2 FIFA Women’s World Cups, and a World Series champion.
Beginning this year, Misfits placed an expanded emphasis on helping to create original content tailored to top creators that connect with their respective audiences. Misfits is on a mission to partner with top creators and work with them to build projects they’re passionate about. This partnership with TMRW Sports is a continuation of those efforts.
About TMRW Sports Group:
Founded by Tiger Woods, Rory McIlroy, and sports executive Mike McCarley, TMRW Sports is focused on harnessing technology to build progressive approaches in sports, media, and entertainment to create new pathways for the next generation to enjoy sports. TMRW Sports’ first project, TGL, is an innovative league launched in partnership with the PGA TOUR. TMRW Sports is supported by an all-star roster of athletes, celebrities, and business leaders from the worlds of sports, media, technology, and finance who make up a powerful and diverse investor group. TMRW Sports joins Woods’ TGR Ventures and McIlroy’s Symphony Ventures, and is led by McCarley, founder and CEO. For more, visit TMRWSportsGroup.com.