2 APR PressFortnite

Misfits Gaming launch Fortnite series with Milk It!

Just like our Heroes, we need the right fuel to be at the top of our game. That’s why we’ve teamed up with Milk It! to bring the energy of real milk to our Fortnite pro players and influencers. Milk It! is all about helping fuel the awesome things that matter most to kids – and we are here to help spread the word and have lots of fun along the way.

We’ll be kicking things off in April with a series of Milk It! activations including tournaments, events and community meet-ups as well as behind the scenes content to bring fans closer to the players they love and show everyone how real milk helps them crush what they’re doing every day. The star-studded Misfits Gaming line-up includes Surfnboy - one of the world’s most popular Fortnite mobile streamers; insane competitive duo Famhood and Sheep as well as PC streamer Heads; and Sceptic - the phenomenal 14 year old superstar with over 1 million YouTube followers.

Misfits Gaming’s Co-Founder and CEO Ben Spoont said, “Our community is the foundation of everything we do here at Misfits Gaming. We’re excited to bring our fans closer to our Fortnite players through events and content in partnership with Milk It!”.

”There’s plenty of fantasy in the world of esports, but Misfits Gaming has real players who drink real milk to help them be their best,” said Miranda Abney, Senior Director of Marketing for the Milk It! campaign. “Milk It! wants to help kids feel even more connected to what really matters to them – from the influencers they follow, to the games they play – through real moments with their favorite players.”

About Misfits Gaming

Misfits Gaming is a professional esports organization with teams in the most popular esports leagues including Riot Games’ League of Legends European Championship, Epic Games’ Fortnite, and the NBA’s 2K League through their affiliation with the NBA’s Miami Heat. The organization, through its brand Florida Mayhem, has a team in Blizzard’s Overwatch League.

About Milk It!

Milk It! is a campaign for kids built around their love of real milk and how it helps fuel the things that matter most to them. It is run by MilkPEP, Washington, D.C., which is funded by the nation’s milk companies and is committed to ensuring all kids have access to nutrient-rich milk. For more information, go to www.youtube.com/milkit.

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