Misfits Gaming Group and The Misfits Agency, the global esports and entertainment company, partially owned by the Miami Heat, Orlando Magic, and Haslam Sports Group (Owners of the Cleveland Browns and Columbus SC), has signed Jake ‘Jake the Viking’ Franklin, a former college football player, turned life adventurer who became popular through appearances on the Mr. Beast YouTube channel through vlogs and challenges.
Jake will be signed under The Misfits Agency, a newly launched content and influencer agency within Misfits Gaming Group that aims to bridge the gap between generational audiences and partners by creating authentic campaigns that resonate with Gen-Z and Millennials. The Misfits Agency will work with Jake on campaigns that will elevate and grow his brand.
“I am ecstatic to be joining such a well-known and respected esports organization,” said Jake the Viking. “I’ve spent my career grinding to success and can’t wait to see how high we soar.”
“With the recent launch of The Misfits Agency, we’re thrilled to welcome our first major influencer to the team to work with us on a variety of different projects,” said Ben Spoont, CEO and co-founder of Misfits Gaming Group. “Jake is extremely passionate and has built a versatile brand that’s a great fit for MGG. I’m excited to see what we’re able to accomplish together.”
For more information about The Misfits Agency, please visit: www.themisfitsagency.gg