6 MAY Press

Misfits Gaming & Florida Mayhem Partner With Franklin Group

Misfits Gaming and Florida Mayhem are thrilled to be announcing a joint multi-year partnership with Franklin Group. The company, based in North America, will serve as a promotional material solution for both teams.

Whether you’re headed to the LEC Grand Finals, coming out to our US College tour, or you’re visiting Berlin’s Misfits Arena for the first time, it’s so important that our fans enjoy the most exciting and authentic experience possible. In collaborating with Franklin Group, both Misfits Gaming and Florida Mayhem will be able to push the fan experience to the next level across all our activations.

A first step into the esports ecosphere, Franklin Group has delivered more than 30 successful years working with traditional sports partners like the Miami Heat, the Philadelphia 76ers, the LA Clippers and more throughout the United States.

Misfits Gaming’s Co-Founder and CEO Ben Spoont said, “We’re delighted to be working with the prestigious Franklin Group on their first venture into esports. They bring with them years of experience working with traditional sports teams in the NHL, NBA, MLS and more. We’re excited to have such a knowledgeable team working with us to level-up the way we celebrate fandom with our community.”

About Misfits Gaming

Misfits Gaming is a professional esports organization with teams in the most popular esports leagues including Riot Games’ League of Legends European Championship, Epic Games’ Fortnite, and the NBA’s 2K League through their affiliation with the NBA’s Miami Heat. The organization, through its brand Florida Mayhem, has a team in Blizzard’s Overwatch League.

About Franklin Group

For over 25 years, the Franklin Group has served a diverse group of industries, organizations, and commercial entities to provide clients with creative, strategic solutions to meet their needs. As trusted partners to teams in the NBA, NHL, MLS, NFL, MILB, AFL and NEC, NCAA, it is our mission to turn fan passion into brand response. Utilizing state-of-the-art digital technology, as well as innovative creative solutions we partner with teams and companies to develop distinct marketing strategies and premium collateral for all of their hospitality, printing, and promotional needs. For more information please visit www.franklingroupusa.com.