January 22 - Just like our Heroes, we need the right fuel to be at the top of our game. That’s why we’re excited to announce our renewed partnership with Milk It! to bring the energy of real milk to our Fortnite pro players and influencers. Milk It! is all about helping kids do the awesome things that matter most to them – from engaging with their favorite players, to making it all the way to the championship in their go-to game.
Our renewed partnership will allow us to continue providing the Fortnite community with unique content like our ‘Misfits Story’ series, World Cup coverage, and more player signings in 2020. Throughout the year, we’re teaming up with Milk It! to bring you more team events and bigger opportunities at existing events, such as hosting an even bigger Fortnite Block Party in 2020, Fortnite Watch Party for the 2020 Fortnite World Cup, giveaways throughout the year for a chance to win Milk It! swag, and even more opportunities for fans to meet our players in person!
Misfits Gaming’s Co-Founder and CEO Ben Spoont said, “The Misfits family is always looking for new and unique ways to interact with our amazing community. We’re excited to bring our fans closer to our Fortnite players through continued events and content in partnership with Milk It!”
“Milk has stuff kids and teens need to do more of what they love, and Milk It! is excited to help bring kids even more opportunities to share real moments with their favorite Misfits gamers this year,” said Miranda Abney, Senior Director of Marketing for the Milk It! Campaign. “From watch parties, to giveaways and team events, Milk It! has some awesome opportunities lined up to bring out players’ best game.”
About Misfits Gaming
Misfits Gaming is a professional esports organization with teams in the most popular esports leagues including Riot Games’ League of Legends European Championship, Epic Games’ Fortnite, and the NBA’s 2K League through their affiliation with the NBA’s Miami Heat. The organization, through its brands Florida Mayhem and Florida Mutineers, has teams in Blizzard’s Overwatch League and Call of Duty League.
About Milk It!
Milk It! is a campaign for kids built around their love of real milk and how it helps fuel the things that matter most to them. It is run by MilkPEP, Washington, D.C., which is funded by the nation’s milk companies and is committed to ensuring all kids have access to nutrient-rich milk. For more information, go to www.youtube.com/milkit.