Boca Raton, FL (May 19, 2021) – Misfits Gaming Group, the global esports and entertainment company, partially owned by the Miami Heat, Orlando Magic, and Haslam Sports Group (Owners of the Cleveland Browns and Columbus SC), is diving into the pandemic-accelerated, booming creator economy. Today, Misfits Gaming Group announces the launch of The Misfits Agency (www.themisfitsagency.gg) a next-generation, hyper-agile media company vertical solely devoted to the esports and gaming audience and the brands that are vying to access it.
Spearheaded by multiple Emmy-nominated and award-winning content creator, Amy Palmer, The Misfits Agency is bridging the gap between generational audiences through social content creation and building valuable intellectual property. By generating novel content that resonates with consumers, the content created for platforms where Generation Z and Millennial audiences live (Instagram, TikTok, Youtube, Twitch, Snapchat, and more) reaches them through harnessing the esports ecosystem.
“Creating our own agency within Misfits Gaming Group marks the evolution of where our industry is heading,” Ben Spoont, CEO of Misfits Gaming Group shares. “Offering brands and companies the opportunity to reach the most loyal audience in the world through authentic content and campaigns creates value for the esports and content creator ecosystem, and brands who want the next-generation messaging.”
A pioneer in this space, The Misfits Agency is teaming up with high-profile clients at launch, including:
- SoFi – The Misfits Agency will be working with SoFi on a yearly content slate, focusing on targeting the gaming community and their fans.
- Hasbro – The Misfits Agency is creating and producing a high-level content campaign starring influencers like Sushibae, Pack a Puncher, and Sceptic (combined social reach of 10M+).
“Working with The Misfits Gaming Group and Ben Spoont to build a next-generation agency for the esports and Gen-Z audiences that will dominate every sector of business in the next decade is an incredible opportunity,” Amy Palmer says. “I’m looking forward to creating high-level content that resonates with our audience, as well as helping to build and identify next-level content creators and influencers.”
About The Misfits Agency
The Misfits Agency (TMA) is a disruptive, premier media and branding agency in the esports and influencer space. A pioneer in the space, as the first creative agency solely devoted to the esports audience and the brands that want access, TMA has a unique position to drive multiple streams of revenue and provide global brands the key to the most coveted audience in the world. Bringing over a decades worth of expertise in the multi-billion dollar esports space. TMA offers clients multiple ways to deliver impactful messaging, product, and services to the most loyal and rabid fan base in the world. Through sponsorship, social, branding, in person events, virtual offerings and content syndication, TMA delivers exceptional results. As TMA grows into a world class content, syndication and strategy production house, the agency will service other esports teams looking to work with global brands, grow digital strategic blueprints, funnel content through global syndication and build out valuable IP which will lead to new revenue streams for the Misfits Gaming Group.