The Overwatch Leagues’ transition to regional Homestands in 2020 has created an incredible opportunity for teams like us to show appreciation to our Florida fans and create unforgettable experiences. Today we share one of our projects – our premier partnership with Zaxby’s as the Official Match Time Meal for the Florida Mayhem and upcoming Florida Mayhem events.
The partnership kicks off this weekend when the Florida Mayhem are back in action after the OWL postponement. The partnership will also feature some fun tailgating and in-store activities later this year. With more than 900 total locations, and nearly 100 in Florida, Zaxbys’ chain of fast-casual restaurants is best known for its chicken wings, chicken fingers and signature sauces.
“In these difficult times, we’re thrilled to have a versatile partner in Zaxby’s, that could adapt from live event activations to online activities for fans watching the broadcast,” said Ben Spoont, CEO and co-founder of Misfits Gaming Group. “Florida Mayhem fans will be able to take part in Zaxby’s competitions and deals while watching matches from the safety of their own homes.”
“We’re excited about the opportunity to fuel esports fans with Zaxby’s famous hand-breaded chicken,” explains Joel Bulger, CMO of Zaxby’s Franchising, LLC. “It’s the perfect meal to enjoy between matches.”
Another amazing component to the partnership, is Zaxby’s will be the official Match-time meal of the Florida Mayhem. Fans can tag Mayhem/Zaxby’s and use the hashtag #matchtimemeal to win a $25 gift card. One winner will be chosen at random each day the Mayhem play for the rest of the season. Zaxby’s locations will be staying open for pick up and deliveries throughout the Coronavirus Pandemic.
About Misfits Gaming Group (MGG)
Misfits Gaming Group (MGG) is a global esports and entertainment company. We compete in some of the most successful video game titles worldwide and are permanent partners in three franchised esports leagues: Riot Games’ European League of Legends Championship Series (Misfits Gaming), Activision-Blizzard’s Overwatch League (Florida Mayhem), and Activision-Blizzard’s Call of Duty League (Florida Mutineers). Additionally, MGG has launched the $10M incubator and seed fund MSF/IO which is positioned to invest into the next generation of esports and gaming entrepreneurs. MGG utilizes world-class management and a deep understanding of the esports ecosystem to capitalize on the rampant global enthusiasm for esports and establish fruitful partnerships with international brands and organizations.
About Zaxby’s
Founded by childhood friends Zach McLeroy and Tony Townley in 1990, Zaxby’s is committed to serving delicious chicken fingers, wings, sandwiches and salads in a fun, offbeat atmosphere where customers are considered friends. Zaxby’s has grown to more than 900 locations in 17 states and is headquartered in Athens, Georgia. For more information, visit zaxbys.com or zaxbysfranchising.com.
About Satiated Productions
Los Angeles based Satiated Productions is an industry leading Esports partnership, sponsorship production and events agency. Marketing solutions to satiate any appetite. For more information, go to: www.SatiatedProductions.com .
